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Digital Marketing & Branding

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Shran Education
Digital Marketing & Branding

Understanding Branding

• Process involves developing a company's brand
• Includes name, identity system, and messaging platform
• Brand represents a promise to customers
• Differentiates offerings from competitors
• Vital across industries for competitive advantage and target market reach

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Brand Strategy

• Foundation for building a strong brand
• Involves fundamentals, positioning, purpose, differentiation, and experience
• Focus on essentials and brand matrix

Digital Marketing & Branding by SHRAN EDUCATION: Bhubaneswar-based Branding and Design Company Passion for launching, rejuvenating, and propelling brands 

Goal: Create lasting relationships through smart thinking and thoughtful design Craft stories for a personal and impactful connection Aim to spark positive changes in everyday behavior

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Brand Design:

  • Express brand through compelling design
  • Corporate identity at the heart of design
  • Makes brand visible, differentiated, and competitive
  • Includes brand identity design, print design, packaging graphics, and environmental graphics

Digital Services:

  • Consumers seek brand stories digitally
  • Constant innovation for engaging digital solutions
  • Includes branded content, advertising, website/UI design, SEO, website analytics, SEM, social media advertising, and application development
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Corporate Branding:

  • Nascent practice in India
  • Limited adoption among corporate
  • Large companies invest extensively in brand culture
  • Includes corporate identity development, brand strategy, visual identity, and brand guidelines

Internal Branding:

  • Critical in a competitive world
  • Aligns internally for better results
  • Every employee and interaction speaks the same value
  • Includes tactical and strategic levels, brand management, and activation

Brand Management & Activation:

  • Custodianship beyond marketing department
  • Brand alignment across key stakeholders
  • Services include brand communication, advertising, brand manuals, and print communications
  • Brand Harvest offers brand strategy, design, communication, and activation services.